PRODUCT KNOWLEDGE is the true commodity an agent offers the client and that is really what they are being paid for. Over the past 18 years, I have faithfully followed the markets regardless of having a buyer for the particular property type at the time. I am very pleased to have found a successful balance in the marketing properties while maintaining positive relations with those involved. INNOVATIVE METHODS are applied throughout the campaign. Some of my practices are quite strategic and yet others are seemingly obvious, (but not to every Realtor). First of all - I take a proactive approach before the sign goes up. This may involve assisting in furniture arrangement, improve lighting, suggesting minor repair. I eliminate some basic Buyer objections and research answers to the obvious questions prior to the first viewing. As a result, I have sold many homes rather quickly as opposed to spending weeks reacting to negative feedback and problem solving. INTERNET based marketing is presently the most lucrative component to selling any home. I am said to have one of the best web sites in the city and I hope you have been impressed so far. Please take a moment to demo the upbeat AUDIO found on my exclusive "Video Clips" which also have links to a professionally photographed HI-Resolution galleries. The main purpose of which is to create excitement with quick flash images of the most saleable points of the property. This uniquely customized service has been developed to suit most property types:
| Executive Match | Ultra-Minimalist | Architectural Digest | The Bachelor |
ADVERTISING may be done via various print media sources (including the Vancouver Sun's corporate page) and I tend to do a strategic rotation of publications, my copy and photos so that the property never looks "stale". The price, the address, and the size are always included in any advertisements as I find buyers overlook ads otherwise. I intentionally do not over-embellish my listings! The reason is that no one can sell "disappointment" and that is not good time management for anyone involved. My super efficient voicemail/pager system is a hit with my busy clients, (and the busiest Buyer's Agents), as detailed messages can be left quickly and easily. It is my personal habit to return all phone calls as fast as possible. I use an E-based business plan as often as possible - which allows me speed and more time for face-to-face contact. In this age of technology, I still believe in making property as accessible for viewing as possible and am more then willing to do Open Houses. Most Buyers may not know what they are actually looking for... until they are standing in it.
Even in a competitive real estate workplace, I have excellent relationships with the other Agents. I am known to be prompt, polite and prepared with the necessary information to get the job done without hic-cups. I am genuinely "a nice guy" and do insist on a maintaining a balanced quality of LIFE! This allows me to be consistently enthusiastic, open minded and easy to deal with. You cannot offer this individual customer care while already working 24/7 or are trying to service the masses.
